Missing Opportunities for Change?
Recently I interviewed a prospective client who is in the restaurant business. He owns an upscale seafood restaurant that a year ago featured white tablecoths, 12 different sauces for his fish and all the other trappings, such as fancy micro vegetables and ‘towers’ of food presented on plates, that go with an upper-tier operation. “I saw the writing on the wall a while back,” he says. “I knew that people want to eat more casually and simply. They still want quality, but they want it to be simple and laid back.”
The restaurateur seized his opportunity for change when he found a larger property in a more-densely populated neighborhood, and he decided to re-locate. Along with the move, he changed the menu and decor. The tablecloths gave way to gleaming wood tops, and instead of all the sauces, the top quality fish are prepared in their own juice, and the plate presentation is straight forward. So you might consider it a “geographic cure,” as they say. Bottom line: his business increased 50 percent in the year after the move.
I sometimes think, am I sometimes missing opportunities for change that could benefit my clients? I ask myself this question every morning before I start making my calls.
Bill
