A Good Time to Focus
If you’re like me, you may want to do EVERYTHING at the beginning of the year that you didn’t accomplish prior to the holidays.
There may be the urgent crush to roll out all the cannons to market both yourself and your product or service in this economic downturn. Leading a dual professional life, half spent in real estate and the other half in marketing, I have been experiencing some interesting challenges in discussing price with prospective clients, whether it be for property or a public relations program.
Everything seems to require twice as much effort as pre-crisis days, and there is price resistance all around. (Those of you in real estate need no further comment on that). My challenge this year will be to focus on my CORE business in each discipline, to keep my sales pitch short and efficient and to have it perceived as highly valued, but reasonably priced.
I have a plan in place to do this, and I’ll share more about it in coming blogs. Join me as I re-focus and hone in on adapting to new market conditions that keep changing with lightning speed.
Bill
Your blog have a good sense of humor,i guess so do you.