Public Relations Today

As I write my first entry in Public Relations Today, having enjoyed a gratifying career in the industry through both heady and tough times, I feel more positive about the benefits of good public relations strategies than ever before. While getting attention for clients is relatively easy in good times, the discipline requires a completely different approach in a transitional period, such as we’re experiencing in the fall of 2008. 

Never before has it been so important to distinguish who you are and what you do from the chatter, when many businesses are vying for the same customers.  As for service to my clients, I have broached new territory in my field:  public relations for restaurants, food companies, wine companies, and destination locations. I’m encouraging clients (and even friends who are not clients) to break away from the standard means of communications and to venture into appropriate use of the new media for meaningful web and mobile marketing.  Day by day, I will explore different facets of this expansive technology, along with different issues that can be addressed through it.. In the meantime, you can learn more about my firm and its services by visiting:  www.PrimaveraPR.com and www.JanusDirect.net.

Bill